Wisconsin MBA Application | Class of 2016 | Angie Sensei | Admitted with Full Scholarship

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Wisconsin MBA Application | Class of 2016 | Angie Sensei | Admitted with Full Scholarship

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The Wisconsin Application consists of 2 multi-part essay questions. Each specialization has it's own essay questions. This application is for the Center for Brand and Product Management. Angie applied in 2013-2014 and was admitted with a full scholarship. See the longer descriptions for details of each essay question and a preview of Angie's answers. We've included Angie's resume so you can see how she formatted it and quantified results. 

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Wisconsin Application | Center for Brand and Product Management | 2013-2014 application

Username: Angie Sensei | Class of 2016 | Admitted | Full Scholarship

Essay 1: What personal qualities and past experiences have most directly influenced your decision to seek a career in brand management? What are your short-term career goals? What are your long-term career goals? What would you consider one of your “dream” product management positions to be?

After 10 years in international development, I’ve learned that only good jobs can make a sustainable impact on people’s lives – and I want to have that impact. When I joined the International Labor Affairs Bureau at the United States Department of Labor (DOL), ......

Essay 2: Give an example of a product that is marketed particularly well. Why? What is an example of a product that is not marketed well? Why and what would you do to improve it?

“One for One” are the words now synonymous with TOMS shoes.  TOMS has been a pioneer in its use of cause marketing to establish and grow its brand.  When people buy TOMS shoes, they truly believe they are positively affecting the world.  For every ...........